Wednesday, September 28, 2011

CityVille, Global Warfare Now on Google+ - 09/28/11


Two days ago, Zynga and Kabam each added games to Google+ Games platform in the form of CityVille+ and Global Warfare. It appears the core gameplay is identical to what players find on Facebook as of press time.


CityVille by Zynga is still the largest game in the developer’s portfolio at 72 million monthly active users and 13.2 million daily active users, according to AppData. The game was launched late in 2010 in a global release strategy that yielded Zynga’s largest game launch on Facebook to date.

Global Warfare by Kabam was launched on Facebook at the beginning of the summer, just when Digital Chocolate was readying Army Attack to take on Empires & Allies. A hardcore-oriented strategy title, the game never saw nearly as much traffic as the two casual strategy titles. Global Warfare currently enjoys 1.1 million MAU and just over 94,000 DAU.

It’s not clear, however, how much viral growth games can expect to see on the Google+ platform, given that games are confined to a single point of contact on the navigation bar. CityVille at least has name recognition going for it, even if not as strongly as Rovio’s Angry Birds. As developers experiment with the newly-launched Google+ APIs, let's find out if app-makers come up with any new ways to attract attention to the Games tab. 


*Credits to Inside Social Games

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